ADVERTISING FOR HEALTH ON DISPLAY AT THE WOLFSONIAN FLORIDA INTERNATIONAL UNIVERSITY
Installation Opens February 19, 2010 and Explores Nearly a Century of Medical Advertising
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‘Bernarr Macfadden and the American Physical Culture Movement: Selections from the Gift of
Robert J. Young’ on View in The Wolfsonian’s Rare Book and Special Collections Library
MIAMI BEACH, FL.- The Wolfsonian–Florida International University presents Advertising for Health, an installation that explores nearly a century of advertising for medicine, pharmacy, and public health. The installation features rare advertisements, printed ephemera, and posters from a recent gift by William H. Helfand, a recognized author and print collector. Together with a selection of printed materials and objects from a rarely-exhibited segment of The Wolfsonian’s collection, these works reflect, through their design strategies, changing ideas about health in the Americas and Europe between the late nineteenth century and the Second World War. The objects on view also encourage reflection on the “pursuit of health” in the present by conveying the lively history underlying issues that remain current today (continue reading @ artdaily.org)
Cafiaspirina, c. 1930
